Advertising

Frequently, Todd Crabtree and our staff get the question from chiropractors about whether or not they can advertise insurance providers that they accept. Logically, you want your patients to know whether or not your practice accepts their insurance before the service is rendered. However, running an advertisement in the local newspaper regarding the insurance providers […]

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As a chiropractor, your primary goal is to be the number one practice that individuals call whenever they are in need of chiropractic services. In the same way that your clients are loyal to your practice, there may be times when you want to reward them for their commitment to your practice. Under the Affordable […]

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Developing a marketing strategy for your chiropractic practice is extremely important, especially if you are in a highly populated area with many different practices closeby.  One question that is frequently asked is whether a practice can advertise free or discounted exams or services to new patients.  These dramatic discount offers can get new patients in […]

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The federal anti-kickback statute was originally enacted to protect patients and the federal healthcare programs from fraud and various types of abuse by preventing physicians from operating under unlawful premises of financial gain. As a result of these statues, chiropractors and other physicians have been prohibited from offering deals and discounts to any patient with […]

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Offering your chiropractic patients an incentive for referrals is a violation of the Federal “Incudement Law” as well as the anti-kickback statutes. Most states have similar related laws as well. (See 42 U.S.C. 1320 B)

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Chiropractic advertising on Living Social and Groupon has become very popular lately because it has proven to be quite a successful means of marketing. In order to remain compliant, you need to ask yourself a couple of questions. First, can a chiropractor offer deals in your state? Each state has its own set of chiropractic rules and […]

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Under HIPAA, your chiropractic clinic cannot disclose any treatment information of your chiropractic patients. That confidential information is known as PHI, Protected Health Information. As a general rule, you can’t supply that information to anyone. In posting a picture of your chiropractic patient on social media, or making comments about their chiropractic treatment by identifying the […]

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18

Jun

Chiropractic Advertising

Advertising is a pretty hot topic for chiropractors across the country, so I’m often asked “How can I advertise affectively, but also be compliant?” My answer back to them is “What state are you and are you trying to advertise to people with Medicare? What business or clinic model do you have?” One fascinating thing […]

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